Get To Know Me
My Background
Creativity is intelligence having fun – Albert Einstein
My love for all things graphic design, writing, and marketing has allowed me to work with multiple companies over the course of 5-6 years - providing a range of services from writing blogs, to creating social media images, to print magazines, catalogs, and brochures. My goal is always to help others reach their own professional goals whether that be branding, print design, written material, or digital design.
My creative journey began in college. During this time, I created articles, social media posts, and page designs for my university’s newspaper, website, yearbook, magazine, and literary journal. These educational experiences have allowed me to prosper in my professional career working with multiple businesses, such as Spirit Sox USA, Lockton Companies, Calini Wines, Washburn University, and Red Star Marketing.
Past Experience
Past Roles
McKenzie Smoot Designs
December 2018 - Present
I help clients with their design, blogging, and marketing needs for print and digital elements. In regards to print, I create ads, flyers, magazines, labels, etc., for clients that meet their branding standards. I can also help clients create branding guidelines to achieve a seamless look. I collaborate with clients to ensure we are creating elements that will achieve the client's goals and will help promote their business.
Marketing Coordinator, Stallard Technologies
July 2018 - December 2018
Creation and branding of weekly social media posts on multiple online platforms.
Proficient knowledge of Hubspot software, Google Adwords, Facebook ads, and LinkedIn ads.
Writing and editing white papers, blog posts, creative copy for website, and other B2B marketing materials.
Content Design Specialist, Lockton Companies
June 2017 - July 2018
Branding, proofreading, and designing professional documents for digital and print dispersal.
Communicating with team members and associates to design appealing visual aids with the Adobe Suite and Microsoft Office.
Educational History
Learning and Living
B.A. in Journalism
Washburn University
Worked in Washburn’s Student Media Department for over three years, acted as the Yearbook Editor-in-Chief, Magazine Director of Special Projects, and Lead Graphic Designer for Washburn’s Literary Magazine (Inscape).